With its focus on consistently delivering innovation and novelty to its valued customers, India Yamaha Motor has introduced new variants of the Yamaha FZ16, Yamaha FZS and Yamaha Fazer bikes of its popular FZ series with a complete makeover. The new FZ will be available at a price of Rs. 67,000, FZ-S at Rs. 69,000 while Fazer will bear the price tag of Rs. 74,000. All these prices are Ex-showroom Delhi.
Vibrant colors will adorn these muscular machines along with new logos and graphics to match the changing tastes of the discerning customers. The launch will be complemented by an aggressive media campaign featuring Yamaha brand advisor in India and Bollywood heartthrob – John Abraham.
All the models – FZ, FZ-S and Fazer of the FZ family will now have a kick start option and will continue to sport the signature Yamaha look that instills a sense of pride in ownership.
After much research on colors and customer preferences, Yamaha has introduced four new colors for FZ-S – Golden Streak, Competition White, Black Cyber Green and Yellow Streak. All four colors of FZ-S have different characteristics which speak for themselves and at the same time maintain their earlier positioning of being the ‘Lord of the Streets’. Fazer will also be seen in four new colors - Competition White, Black Cyber Green, Midnight Black and Lava Red while FZ will be available in two new colors - Midnight Black and Lava Red. The overall idea is to have freshness in the product category which is in line with the company’s promise to give newness to its customers.
Yamaha will follow a 360 degree approach for the promotional strategy of these new offerings covering all the elements of television, print and web. For the television commercial, Yamaha will bring on board its brand advisor John Abraham who, along with the products, will take centre stage in the commercial.
Get the complete release:-
Yamaha Press Release
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